Criteria
Hotel of the Year

The Hotel of the Year award honours establishments that exemplify excellence in service, standards, and guest experience. To qualify, rooms should follow a uniform design that reflects the hotel’s brand and commitment to consistency.

Judges will evaluate quality of service, guest amenities, cleanliness, comfort, team professionalism, and value for money. Your application should demonstrate how your hotel goes above and beyond—whether through guest engagement, accessibility, sustainability, or community involvement. Highlight any recent refurbishments, staff initiatives, or unique selling points that contribute to your success.

Reputation will be assessed through customer feedback, third party reviews, and regulatory inspections from the past 12 months. Online platforms such as TripAdvisor will be reviewed to understand guest satisfaction and overall perception.

A visible social media presence will be considered. The hotel should also act as a respected ambassador for the local food, drink, and hospitality scene, showing respect for peers and patrons, fostering team engagement, and providing opportunities for staff development and learning.

The business must have been actively trading for a minimum period of 12 months.

 

Midlands Food Drink & Hospitality Awards - A recognition & celebration of the great work done within the industry