Criteria
Dessert Parlour of the Year

This category is for dessert businesses that deliver creativity, indulgence, and quality. Judges are looking for a broad and imaginative menu, beautifully presented dishes, and a warm, welcoming environment. Share how you stand out — whether it’s through signature items, creative flavours, or engaging social media. Highlight your commitment to ingredients, hygiene, and customer service. TripAdvisor, Google, and other online platforms will be reviewed to understand your customer reputation.

The business must have been actively trading for a minimum period of 12 months.

Midlands Food Drink & Hospitality Awards - A recognition & celebration of the great work done within the industry