This award honours outstanding craft breweries and distilleries that are making a mark in the Midlands. Judges will look for quality products, innovation in flavour and technique, and a clear brand identity. Share your story — your ethos, process, and passion — along with any sustainability practices and community engagement. Highlight how you stand out in a competitive market and how you’ve built a loyal following. Consistency, creativity, and customer response will all be considered. Where applicable, online customer reviews will be reviewed.
The business must have been actively trading for a minimum period of 12 months.